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Dishing for Compliments: Glenette Matlin shows off the window display at the Goldie winner for best antiques: Mr. Goodie's. Best Goods & Services Readers' Choice Awards OBVIOUSLY, those swing-kid khaki ads did the trick, because a lot of you admitted to buying your clothes at the Gap. The rest of you were, as that infernal jingle has it, "shop, shop, shoppin' at Ross." Thank goodness for Pacific Trading Company. Looking backward, Mooon Zoom, Cognito and Goodwill (notwithstanding its pay-to-paw policy at the bargain barn) supplied most of our voters with their pre-owned threads. Also obviously, way too many of you are spending your lives selling on eBay. In addition to the folks who were prepared to auction off body parts to a cyber audience, voters also want to hawk Pez dispensers, pictures of themselves (don't go there), Martha Stewart stuff, Joe Montana autographs and the ubiquitous Beanie Babies. To the voter who suggested that this was a "really random question, don't you think?" we can only say, "Uh ... yes." Best acupuncturist GOLD Wendy Beallor 3010 Santa Fe Court, SC, 477.1505 SILVER Martha Benedict 208 Locust St., SC, 425.5977 BRONZE Raven Lang, 425.1125 Best antiques GOLD Mr. Goodie's 1541 Pacific Ave., SC, 427.9997 SILVER Etc., Etc., Etc. 1900 Commercial Way, SC, 462.8282 BRONZE Wisteria 5870 Soquel Dr., Soquel, 462.2900 Best auto mechanic GOLD DMV Clinic 2335 Soquel Dr., SC, 462.4436 SILVER Bobby's Pit Stop 836 Bay Ave., Capitola, 476.4476 1615 17th Ave., SC, 462-6633 BRONZE Ben's Place 56 Old El Pueblo Rd., SV, 438.5211 Best bike shop GOLD Bicycle Trip 1127 Soquel Ave., SC, 427.2850 SILVER Spokesman 231 Cathcart St., SC, 429.6062 BRONZE Family Cycling Center 950 41st Ave., Capitola, 475.3883 Best bookstore GOLD Bookshop Santa Cruz 1520 Pacific Ave., SC, 427.0900 SILVER Logos Books & Records 1117 Pacific Ave., SC, 427.5100 BRONZE Capitola Book Cafe 1475 41st Ave., Capitola, 462.4415 Best camera store GOLD Camera Club 1325 Mission St., SC, 426.8718 SILVER Bay Photo Lab 2853 Park Ave., Soquel, 475.6686 1950 Main St., Watsonville, 722.9072 235 Mount Hermon Rd., SV, 438.3989 119 Walnut Ave., SC, 425.1844 1601 41st Ave., Capitola, 462.5464 BRONZE Wolf Camera Inc. 810 Bay Ave., Capitola, 476.3333 Best chiropractor GOLD James Cartwright 618 Frederick, SC, 460.9200 SILVER John Michael Lund 6214 Highway 9, Felton, 335.3569 BRONZE Mark Bernhard 1685 Commercial Way, SC, 476.6906 Best clothing store-men GOLD The Gap 1213 Pacific Ave., SC, 425.3721 Capitola Mall, 1855 41st Ave., Capitola, 462.3916 SILVER Structure Capitola Mall, 1855 41st Ave., Capitola, 464.1802 BRONZE Ross 1955 41st Ave., Capitola, 479.4224 650 River St., SC, 423.0551 Best clothing store--women GOLD Ross SILVER The Gap BRONZE Pacific Trading Company 1338 Pacific Ave., SC, 423.3349 504 Bay Ave., Capitola, 476.6109 Best clothing store-vintage GOLD Moon Zooom 813 Pacific Ave., SC, 423.8500 SILVER Cognito Clothing 821 Pacific Ave., SC, 426.5414 BRONZE Goodwill Various Locations. Best furniture store GOLD Natural Selection 602 Soquel Ave., SC, 423.4711 SILVER Modern Life 925 41st Ave., SC, 475.6802 BRONZE The Furniture Warehouse 2701 41st Ave., SC, 475.3200 Best hair salon GOLD Lather 1616 Seabright Ave., SC, 466.3040 SILVER Emmy Mae's Beauty Parlour 1432 Soquel Ave., SC, 425.1744 BRONZE Jon Michael Studio 920 Soquel Ave., SC, 425.1656 Best health club GOLD Spa Fitness Center 1100 41st Ave., Capitola, 476.7373 816 Bay Ave., Capitola, 475.6316 1200 41st Ave., Capitola, 462.2004 25 Penny Lane, Watsonville, 722.3895 SILVER 24 Hour Fitness 1261 Soquel Ave., SC, 454.0333 BRONZE Toadal Fitness 113 Lincoln St., SC, 423.3764 1212 17th Ave., SC, 464.3764 Best Internet service provider GOLD Cruzio 903 Pacific Ave., SC, 423.1162 SILVER AOL BRONZE Cruzers 185 Walnut Ave., SC, 457.2789 Best massage GOLD Dawn M. Burke of Both Hands Massage, 421.3593 SILVER Well Within 417 Cedar St., SC, 458.9355 BRONZE Heartwood Spa 3150a Mission Dr., SC, 462.2192 Best music store-CDs (new) GOLD Streetlight 941 Pacific Ave., SC, 421.9200 SILVER Wherehouse 1820 41st Ave., Capitola, 476.8128 BRONZE Music Madness 1459 Freedom Blvd., Watsonville, 761.3278 Best music store-CDs (used) GOLD Streetlight Records 941 Pacific Ave., SC, 421.9200 SILVER Logos Books & Records 1117 Pacific Ave., SC, 427.5100 BRONZE The Wherehouse 1820 41st Ave., Capitola, 476.8128 Best nursery/garden store GOLD The Garden Center at San Lorenzo Lumber Co. 235 River St., SC, 426.1020 SILVER Orchard Supply Hardware 1601 41st Ave., Capitola, 475.7701 1060 S. Green Valley Rd., Watsonville, 728.7701 BRONZE The Garden Company 2218 Mission St., SC, 429.8424 Best sporting goods store GOLD Jerry's Sports 1126 Soquel Ave., SC, 425.7445 SILVER Outdoor World 1440 41st Ave., Capitola, 479.1501 136 River St., SC, 423.9555 BRONZE Big 5 Sporting Goods 1083 S. Green Valley Rd., Watsonville, 763.1819 1600 41st Ave., Capitola, 464.3822 Soaring Boards: Employee Jessie Helm at O'Neill, your pick for best surf shop. Best surf shop GOLD O'Neill 1115 41st Ave., SC, 475.4151 SILVER Santa Cruz Surf Shop 753 41st Ave., SC, 464.3233 BRONZE Paradise Surf Shop 3961 Portola Dr., SC, 462.3880 Best tattoo parlor GOLD Papa Joe's Tattoo 9335 Mill St., Ben Lomond, 336.9601 SILVER Lovedog Tattoo 1117 Soquel Ave., SC, 469.3642 BRONZE Staircase Tattoo & Body Piercing 628 Ocean St., SC, 425.7644 Best thing to buy on eBay GOLD Beanie Babies SILVER Cars BRONZE Body Parts Best veterinarian GOLD Mountain Animal Hospital, 425.1220 SILVER Adobe Animal Hospital 1600 Soquel Dr., SC, 475.6365 BRONZE Del Mar Pet Hospital 7525 Sunset Way, Aptos, 688.2016 Best videotape rental (chain) GOLD Blockbuster Video Various locations SILVER Hollywood Video Various locations BRONZE None Videotape rental (neighborhood) GOLD Westside Video 1226 Mission St., SC, 458.0134 SILVER East Cliff Video 1701 Portola Dr., SC, 462.0707 BRONZE Hoots Video & Yogurt 827 Water St., SC, 425.7628 Best Food & Drink       Reader's Choice       Critic's Choice Best Arts       Reader's Choice       Critic's Choice Best Music & Nightlife       Reader's Choice       Critic's Choice Best Goods & Services       Critic's Choice Best People & Places       Reader's Choice       Critic's Choice Best Sports & Recreation       Reader's Choice       Critic's Choice Best Write-in Web Exclusive: More Goldies [ Santa Cruz | MetroActive Central | Archives ]